No better man than me to look adoringly at the next big thing. We are all prone to it. Reduce your costs, time, waist!
But for online success, most of it is consistent hard slog.
Most people don’t want to hear about that. They want the magic sauce.
They point at the guy in the distance – “Look at him he is flying it selling Wonga Beans”. What they don’t see is that he started off selling Wonga beans from his car boot at markets and one winter the wonga bean harvest failed and he had to live in his Mam’s shed as he was broke till next years harvest.
I have had the luck to work and be in the presence of people who have nailed it online and with few exceptions the formula for success is work hard, try, fail, try again, rinse repeat and then maybe that slow dribble of success comes in.
Of course if your ladder is against the wrong wall and your Wonga beans taste like muck no matter what sauce you add to them, then you may not succeed but if the idea is solid and you have some market research that validates it then if you add the magic sauce of hard work it will work out.