I’ve been building websites for many years. Over the last five or six years, my focus has changed.
I’m less interested in simply building a nice website and more interested in making sure it actually brings you business.
That means calls, emails, enquiries and new customers. Ideally the useful kind.
I work with a small number of businesses because this takes time. They’re not huge companies. They’re usually small businesses with a few employees that simply want more work coming through their website.
And sometimes it’s not about getting more work. It’s about getting better work.
A plumber would rather get a bathroom renovation than a call about a leaking tap. An accountant might prefer a new monthly bookkeeping client rather than a once-off job.
You get the idea.
That’s what I try to help with.
There’s no magic trick. Well, not much anyway.
I’ve simply spent years learning what works online. You know your business. I know websites, search and how to turn visitors into enquiries.
I definitely don’t know how to fix a leaking tap, so we all have our strengths.
A recent example is an additional website I built for a Cork solicitor, alongside his existing main website. After around eight weeks of work, they told me they were receiving four or five enquiries a day.
That’s a great result, but I don’t promise everyone four or five leads a day. Sometimes the search volume simply isn’t there.
If only it were that easy.
What I can do is work out where the opportunities are and build around them.
How does it work?
You sign up for an ongoing monthly package, which gives me dedicated time to work on your website and online presence each month.
That might mean improving your existing website. It could also mean creating additional small websites or pages targeting particular services or locations.
I keep things simple.
I’m not going to spend three weeks debating the perfect shade of blue or moving a button two pixels to the left.
The aim is to generate enquiries.
Some of the websites I build are very simple. In some cases, clients barely look at them themselves. They just receive the enquiries, which is really the important bit.
Once people start visiting, I look at what they do and make improvements.
If visitors are arriving but not contacting you, we work out why. Then I change the pages, wording, layout or calls to action to give them a better reason to get in touch.
In marketing terms, that’s called improving conversions.
In normal language, it means getting more people to contact you instead of having a quick look around and disappearing forever.
Not every visitor will become a customer.
If that were possible, I’d probably be writing this from a yacht.
The goal is simply to bring the right people to your business and make it as easy as possible for them to contact you.
I can also help with social media, but search remains a major part of what I do. That includes traditional Google search as well as the growing number of people using AI tools to find businesses and services.
Social media can help too, but it’s usually a longer game.
This is practical, ongoing work rather than a quick trick.
You run your business. I work on bringing more of the right people to it online.