If you sell dragon food online think of the people with dragons who are buying it.
It’s all very well explaining in fine detail how you make the dragon food and the years of expertise your company has in creating the finest, freshest dragon food know to man (or dragon).
And however interesting the story of how Uncle Michael set up the company in 1420 after he spotted a gap in the market, your customers aren’t interested in this.
When I buy dragon food I want to know how much, what flavours it comes in (brave knight being a popular one) and how long it will take to get here .
There is nothing worse than dealing with a hungry dragon.